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mission
hasbro tasked us to find an old and forgotten game and give it a 21st century makeover for today's young adults.

solution
we choose to reimagine the classic board game chutes and ladders with an Nyc twist. the objective of the game is to use the subway to move up the board from Brooklyn to the upper east side. to modernize the game and make it appeal more to young adults we added social suicide squares. If you land on one you must complete the social media dare or you will have to move back 10 spaces.

ad: bolora munkhbold and me
cw: lait fitzpatrick 

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