There is a stigma associated with overdose, a tendency to blame the victim and ignore the problem.
In truth, the epidemic reaches every age, race, and gender, every demographic and socio-economic segment. It is an equal opportunity crisis.
Raise awareness of opioid overdose risk while reducing the stigma associated with it, and ultimately encourage the core target group to talk to a doctor or pharmacist about managing the risk of overdose.
Cw: joy kim