Upneeq

Drop, Lift, Go!

Upneeq's latest shoot for their Drop, Lift, Go campaign tells the story of the modern woman. She’s powerful, stylish, always on the go, and she will do it all. For this project, we carefully selected talent, art directed the set (especially lighting), curated wardrobe, directed hair and make-up, and oversaw every aspect of photography on shoot day to ensure a seamless production. We then brought these assets into a website that includes complementary branding and graphics.